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Customer Relationship Management (CRM)

Customer Relationship Management (CRM) delivers a holistic view of each customer that enables client-facing employees to make expedited and educated and strategic decisions.

Microsoft Dynamics CRM has been designed so that it can be customized to support an organization's specific needs.

Microsoft Dynamics CRM can be extended to store additional types of records beyond those provided in a default installation.

Get access online, on-premise, or through partner-based deployment

What do you get with Microsoft Dynamics CRM?

Microsoft Outlook integration

Customer segmentation & targeting

Real-time sales collaboration with integrated presence, web conferencing, and IM capabilities.

Targeted sales intelligence with inline visualisations & dashboards

Multichannel customer support & engagement

Call centre management & automation

Telephony & computer telephony integration (CTI) support

Mobile engagement

Social media interactivity

Case and knowledge management

Workflow automation

Scheduling capabilities

Multichannel marketing automation & campaign management

Marketing and behavioural analytics & dashboards

Outcome-focused, process-centric applications

Flexible, agile, and open platform

Customise CRM Functions To Your Needs

Make Strategic Decisions with Better Visibilitiy

CRM supports tasks associated with managing the sales life-cycle, which include the following:

  • Managing and tracking communications between salespeople and customers
  • Prospecting and qualifying leads
  • Managing opportunities and keeping track of the stages of deal closure
  • Maintaining a database of product information
  • Using sales processes to guide sales representatives through the sales life-cycle using workflows and dialogs

Microsoft Dynamics CRM supports marketing activity with the following record types:

  • Quick campaigns
  • Campaigns
  • Campaign responses
  • Marketing lists

CRM supports following tasks associated with service management:

  • Recording complaints, problem, questions, or other queries (case records)
  • Recording entitlement to service (contract records)
  • Defining services provided and the resources needed for the services
  • Scheduling appointments using the scheduling engine
  • Building a store of intelligence using the Knowledge Base
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